ORIGINAL RESEARCH article
Front. Commun.
Sec. Organizational Communication
Research on the Impact of Data Factor Marketization on Organizational Resilience of Resource-Based Enterprises: A Moderated Mediation Model
- FW
Fengzheng Wang 1,2
- YY
Yuchen Yu 1
- XL
Ximeng Liu 1
1. Inner Mongolia University, Hohhot, China
2. Inner Mongolia Practice Research Base for Chinese-Style Modernization, hohhot, China
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Abstract
This study examines the impact of data element marketization on the organizational resilience of resource-based firms. Drawing on dynamic capability theory and ambidextrous innovation theory, it analyzes the chain mediation effect of exploitative innovation and exploratory innovation between the two, as well as the negative moderating effect of industry competition on this mechanism. Using a sample of A-share listed resource-based firms in Shanghai and Shenzhen from 2015 to 2024, a multi-period difference-in-differences model is employed for empirical testing. The results show that data element marketization significantly enhances organizational resilience of resource-based firms, a finding that remains robust after a series of tests including parallel trend test, placebo test, and PSM-DID. Overall, exploitative innovation alone exerts a positive mediating effect; among firms with higher levels of exploitative innovation, exploratory innovation further generates a chain mediation effect of "exploitative innovation → exploratory innovation"; industry competition significantly and negatively moderates the above effects; heterogeneity analysis reveals that the positive impact is more pronounced in eastern regions, large firms, and state-owned enterprises. This study not only offers a new theoretical perspective on the ambidextrous innovation mechanism through which data element marketization affects organizational resilience, but also provides empirical evidence and policy implications for resource-based firms to achieve differentiated transformation and upgrading by leveraging data elements..
Summary
Keywords
Data factor marketization, Exploitative innovation, Exploratory innovation, industry competition intensity, Organizational resilience, Resource-based enterprises
Received
21 March 2026
Accepted
22 May 2026
Copyright
© 2026 Wang, Yu and Liu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Ximeng Liu
Disclaimer
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